Latina Entrepreneurs Powering Colorado’s Economy, Culture, and Future

By Gloria Romano-Barrera 

In a state celebrated for its entrepreneurial spirit and diverse landscape, a powerful and growing force is reshaping both the local economy and cultural narrative: Latina entrepreneurs.  

Across Colorado, Latina-led businesses are not only growing in number, they are transforming industries, reviving neighborhoods, and creating pathways for future generations. From craft beer to consulting, and early childhood education to nonprofit innovation, Latina entrepreneurs are boldly carving out space in the economic fabric of the state.  

Three inspiring Latinas: Jessica Fierro, Jackie Lujan, and Jackie Bouvier—offer a glimpse into how their work, rooted in identity and purpose, is creating measurable impact across Colorado.  

Jessica Fierro

Founder, owner, and head brewer at Atrevida Beer Company, is making history as the first Latina to own and operate a brewery in Colorado. With the slogan “Diversity, it’s on tap,” Atrevida isn’t just a business—it’s a statement of purpose.  

“In an industry where Latinas and BIPOC voices are underrepresented, our visibility matters,” Fierro shares. “By hiring locally, mentoring aspiring brewers, operating a woman-forward business, and partnering with community groups, we elevate Latina and BIPOC representation and voices in craft beer and help strengthen Colorado’s culture and economy.  

For Fierro, entrepreneurship began with a dream to share great beer and her culture. That dream evolved into community advocacy. Now Chairwoman of the Colorado Springs Hispanic Chamber of Commerce, she champions access to capital, supplier diversity, and mentorship for Latina founders.  

“Latina entrepreneurs are driving growth across Colorado. We create jobs, open family-friendly businesses, serve bilingual customers, and strengthen local supply chains,” Fierro emphasizes. “Through mentoring and community partnerships, we reinvest locally, add cultural value and representation, and help build a more inclusive and resilient economy!” 

Jackie Lujan

Founder and CEO, The Lighthouse Early Care and Education, is shining a light on one of the state’s most pressing challenges, the child care crisis.  

“I quickly realized during my business planning that our city, and even our nation, faces a severe child care desert. The lack of available slots for families motivated me to think bigger: how could The Lighthouse grow to meet this overwhelming need? Or at least help make a dent.” Lujan says. “My impact in Colorado has been rooted in addressing one of the most urgent challenges families face today: access to child care. Every step forward feels like progress for not only The Lighthouse but for families who deserve safe, nurturing, and dependable care for their children.”  

In just over two years, The Lighthouse has become a model for sustainable, culturally responsive care. Through strong operational systems and community partnerships—including with Pikes Peak United Way—Lujan’s vision is growing.  

“Latina entrepreneurs are making a powerful impact on Colorado’s economy by driving growth, creating jobs, and strengthening communities,” she shares. “I believe what makes Latina entrepreneurs especially impactful is that many of us build businesses with a community-centered approach. We don’t just aim for profit; we aim for progress. We reinvest in our neighborhoods, create culturally responsive spaces, and serve populations that are often overlooked. This dual focus, economic growth and community empowerment, means that Latina entrepreneurs are fueling both financial and social capital across the state.”  

Lujan adds that while representation is rising in industries like hospitality and consulting, early childhood education still lacks Latina-led ownership.  

“We need targeted support, mentorship, and access to capital for Latinas interested in this field,” she explains. “Programs that provide training in business management, licensing, and operations specifically for early childhood education could make a huge difference. By investing in Latina-led child care businesses, we not only create more opportunities for women entrepreneurs but also expand access to culturally responsive care for families who need it most.”  

Jackie Bouvier

Founder, Bouvier & Co., entrepreneurship is both global and deeply personal. Her firm helps small businesses, nonprofits, and international investors connect across sectors and borders. 

“Latina entrepreneurs are deeply shaping both Colorado’s economy and culture,” she shares. “We are building businesses that not only generate revenue but also preserve and celebrate our heritage. From small shops and restaurants to tech startups and consulting firms, Latina-led enterprises are creating jobs, revitalizing neighborhoods, and inspiring the next generation. Our culture, language, and traditions add vibrancy to Colorado’s entrepreneurial ecosystem, ensuring that innovation in this state reflects the diversity of the people who live here.” 

Bouvier sees increasing Latina presence in industries like food & beverage, wellness, and creative services—but says tech, finance, and real estate development still lack equitable access. 

“We need more Latinas in leadership roles, in decision-making roles on boards, in investment committees, in business, and in civic leadership,” she shares. “Change is not a spectator sport; it takes a lot of work, but there is power in numbers!” 

Bouvier’s work impacts Colorado by helping small businesses and nonprofits scale, strengthening local economies, and fostering cross-cultural opportunities that keep Colorado a hub for innovation and global partnerships. 

“Bouvier & Co. was inspired by my passion for helping entrepreneurs—especially women and minorities—realize their visions,” she shares. “What began as consulting has grown into an international company that builds bridges between investors and opportunities across borders. It has gone beyond my original vision by becoming a connector not only for business but also for cultural and social impact work.” 

Her advice? “Take up space. Be authentic, tell your story,” she shares. “Say your dream out loud, get used to sharing it confidently, so that you believe it!” 

These Latinas are just a few of the many Latinas leading change across Colorado. Their impact reaches far beyond their own business walls. They are creating jobs, revitalizing neighborhoods, uplifting culture, and Inspiring future leaders. 

As Latina-owned businesses continue to be one of the fastest-growing sectors nationally—increasing by over 87 percent since 2007—Colorado stands as a powerful example of how investing in Latina entrepreneurship is investing in the future of the entire state. 

“Representation matters,” says Fierro. “When girls see women who look like them leading thriving businesses, it gives them the confidence to believe, 'I can do that too.’” 

And with leaders like Lujan, Fierro, and Bouvier lighting the way, there’s no doubt the next generation of Latina entrepreneurs in Colorado will do just that—and more. 

“Latina entrepreneurs are a force in Colorado, but we cannot thrive alone,” shares Bouvier. “Supporting our businesses means investing in a stronger, more diverse economy for all. I encourage readers to actively seek out, support, and collaborate with Latina-owned companies.”