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Global Guide

 

 
 

The Global CEO

It's 6:30 a.m., and the "serial CEO" is on her cell phone, at yet another airport, in yet another city heading to yet another meeting.

For businesswoman Charlene Steele Vaughn, this is just a typical morning. Vaughn began her illustrious career at Recycled Paper Products, where she says she was able to grow and learn a lot from a company that was in the early stages of its own growth. "That was my first real entrepreneurial experience. I learned that you can gather a wealth of knowledge and build your business skills," she says.

Vaughn believes that that first real job out of college can teach people a great deal. She adds, "It will give you the opportunity to see where your weaknesses lie. You'll be surprised how much you will push yourself, how motivated you will become."

One word comes to mind when you think of Vaughn, and that's "entrepreneur." She doesn't mind the label, and jokingly recalls that colleagues in Silicon Valley used to refer to her as a "serial CEO."

Experienced with numerous technology start-ups, financing, and mergers, Vaughn has covered a wide spectrum of roles in her career. She worked for the global advertising giant Ogilvy & Mather and was a founding executive of Time Warner Interactive. Vaughn was also president and CEO of Chuck Jones Studio Productions. She served as president and CEO of the Tunes Network, Inc. and as the Chairman and founding CEO of Middlewire, Inc.

Vaughn also serves on the boards of several prestigious organizations, including the Asian Silicon Valley Connection, The Red Herring Asian Advisory Board, Women Impacting Public Policy and Women in Technology International. Incredibly, she has acquired this wealth of experience and success in only 10 years!

Currently, Vaughn is founder and CEO of the Algonquin Group, a venture fund and development company where she serves as an advisor to a number of leading emerging technology companies. This global consortium of multi-national service companies aids U.S corporations in their global expansion into the Pacific and Chinese markets. "If you're an American company that wants to expand and grow in those markets, how do you know where to go? The same holds true for an Asian company. We're here to help bridge that gap with our knowledge and years of experience," Vaughn says.

It's easy to see how enthusiastic she is about the prospect of helping emerging companies expand their markets. As far as Vaughn is concerned, the "glass ceiling" is not a problem for her. "I see myself just as an executive," she says. Vaughn believes women in the business world should help each other with any challenges they may face.

She also has advice for any woman about to enter the world of entrepreneurs - follow what you enjoy. "All your energy and inspiration will help you build a great business. Seek out mentors, people who have done it right and even made a few mistakes. You will learn a great deal from them," she says. Vaughn that adds it doesn't matter if your mentor is male or female - it's more important that they be an inspiration.
 

 

Vaughn's Travel Tips 

As a frequent business traveler, Vaughn suggests ways to keep yourself safe when you're on the road. 

  • Travel light. Don't overpack, especially when it comes to your wardrobe - be versatile. 

  • Leave the laptop. Many hotels have business facilities for customers to use; take advantage of this if you can. 

  • Wear minimal jewelry. You will have to take it off every time you go through the checkpoints. 

  • Use smaller airports. This will save you time - the lines tend to be smaller, wait time is cut down and there are fewer delays. 

  • Patronize regional carriers. The smaller carriers can be helpful for business travelers. 

  • Be a frequent customer. Whenever possible, stick to the same hotel chain, car rental, airline etc. It is better to be in a place where people recognize you. In addition, you will get superior service when they know you are a repeat customer. 

  • Be aware of your surroundings. Let people know what you're doing, and look out for others as well.

 

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