Announcing the 2010 Latina Style 50  Best Companies for Latinas LATINA Style 50


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LATINA Style 50
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LATINA Executive 2014
- Corporate Executive of the Year
- Employee Resource Group of the Year
LS50 Past Companies of the Year
2013 Company of the year
Comcast Corporation:
2012 Company of the year
2011 Company of the year
Marriott International Inc:
2010 Company of the year
Kaiser Permanente:
2009 Company of the year
AT&T Inc:
2008 Company of the year
PepsiCo Inc.:
2007 Company of the year
McDonald´s Corporation:
2006 Company of the year
Bank of America:
2005 Company of the year
General Mills:
2004 Company of the year
2003 Company of the year
Fannie Mae:
2002 Company of the year

About the LATINA Style 50

Gloria Santona, executive vice president & general counsel for McDonald’s Corporation & Linda Madrid of Fannie Mae
J.W. Marriott, Jr., Chairman & CEO of Marriott International, Inc. with Marriott's Highest Ranking Hispanic Women, Brenda Durham, VP & Assistant General Counsel

LATINA Style 50: Past, Present, Future

America's diversity initiatives and commitment to advancing the careers of professional Hispanic women, the report has become the most prestigious analysis of corporate America's efforts for promoting diversity and providing career advancement opportunities for Hispanic women. Acknowledging the need to shed light on the issue, Anna Maria Arias, Founder of LATINA Style Magazine, began her quest to explore deeper into the business world and bring forth powerful and useful information on the increasing importance of recruiting professional Latinas. With the assistance of the U.S. Department of Labor, the U.S. Equal Employment Opportunity Commission, and national Hispanic organizations, a comprehensive survey was created and sent to the Fortune 1000 companies. The reports highlight each company's leadership programs, employee benefits and Latina representation in senior positions. Over 800 companies are evaluated. The 10th consecutive LATINA Style 50 Report was published in August of 2007.

Mission Statement

To highlight, promote and bring recognition to the professional Latinas in corporate America and to provide a valuable reference tool for Latinas entering the workforce or changing careers.

Step 1: Company Data and Additional Material Review

I. Survey data is thoroughly reviewed for accuracy and completion.
  A. Companies are contacted if further or missing information is needed.
  B. Questionable or inconsistent information is researched further by
LATINA Style staff and company representative.
  C. Supplemental and Additional information is sorted and classified.
II. All data is recorded and an analysis of the information is performed.


Each category on the survey is evaluated separately, and then entirely - Employee Statistics, Employee Benefits, Recruitment and Procurement, Career Advancement Opportunities, Diversity Initiatives/Strategies, Additional Programs and Policies.


Individual company data is compared to previous year performance and to other similar companies - Industry, Company Characteristics, Employee Programs and Policies.


Analysis of data is thoroughly discussed and factored into overall company performance.
  D. Each company's Hispanic Community Involvement and Philanthropy efforts are also considered.

Step 2: Evaluation of Selection Criterion and Qualifying Candidates

I. Each company survey is reviewed again and statistical information pertaining to Hispanic Women is deciphered.


General data is catalogued into specific areas and evaluated to obtain a conclusive assessment of the company - Latina Employees, Latina Board Members, Latina Senior Executives, Latina Vice Presidents, Top Latina Wage Earners, etc.


Further assessment of career advancement opportunities are performed for specific programs - Mentoring Programs, Women's Task Force, Fast Track Programs, Leadership Training Programs.
  C. Employee Benefits/Incentives and Recruitment Policies pertaining to Hispanic women are further evaluated - Health Coverage above 75%, Profit Sharing, Alternative Work Schedule, Recruitment efforts, etc.
II. Each company is then provided a numerical ranking based on the calculated points merited for the evaluation criterion.

  A. Each company's ranking is determined by a formulated point scale, minimum 0 and maximum 15, for the evaluation criterion.
  B. The individual points associated with the criterion vary based by the importance and necessity of each criteria for employee productivity and performance; the higher the importance, the greater the number of points allocated.
III. Company surveys are then reviewed for final deliberation of all categories, evaluation criterion, efforts and initiatives, and classification.
U.S. Secretary of Labor, the Honorable Elaine L. Chao
Moises Vela, Director of Administration for Vice President Biden
LATINA Style 50: Past, Present, Future
2010 LATINA Style 50 Top Companies
U.S. Secretary of Labor, the Honorable Elaine L. Chao
Congressman Joe Baca, 43rd District of California
LATINA Style 50: Past, Present, Future
Major General Casella, Commanding General & CEO of the Army and Air Force Exchange

Step 3: Final Compilation of Selected Candidates

I. Final evaluation and deliberation of selected companies are then conducted for each company survey and additional materials.
II. Additional independent research by the LATINA Style staff is conducted, utilizing sources such as the Internet, national business journals, national newspapers, etc.
III. Compiled final list of the selected companies are then reviewed by an external committee for approval - Senior Officials from the U.S. Department of Labor and from the U.S. Equal Employment Opportunity Commission.
IV. Once approved by external committee and LATINA Style staff, list becomes official.

Step 4: Selection of the Company of the Year

Company of the Year is selected based on the overall performance, highest calculated points, and exceptional career opportunities presented to Hispanic Women in the company.
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