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Every year as we prepare
the LATINA Style
50 Report we get an in-depth
look at Latina
achievement in corporate
America. Much has
changed since 1998 when
we produced the first
review. Efforts to
recruit and develop a
diverse workforce at all
levels are seen across
the country, industries
and companies. Latinas
and women for that
matter have made
significant improvements.
The glass ceiling is
still there, but the
glass is getting thinner.
What has propelled these
changes in corporate
America? Well, it has
become increasingly
easier to document
positive revenue returns
in investing in an
ethnic and gender
diverse workforce. The
changes in demographics
of the American consumer
and the globalization of
the world economy has
made it imperative for
corporate America to
nurture employees that
look, think and have
personal understanding
of the American consumer.
Latinas should prepare
for senior positions in
their companies. To
acquire all the skills
and political savvy to
become a CEO takes a
lifetime of work, strong
mentors, and a
magician’s skill at
balancing life. It is a
daunting challenge but
it can be done. A
shinning example of this
extraordinary
achievement is the story
of Dierdre P. Connelly
of Eli Lilly and Company.
Her ascension to the
position of CEO at one
of America’s
pharmaceutical giants is
extraordinary. She
personifies what Latinas
can bring to the table.
We hope she will inspire
you as she has inspired
us. |
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Araceli
Hernandez born
March 20, 2008
to Mr. and Mrs.
Hernandez from
Austin, TX. |
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After almost six months
of reviewing the
companies and conducting
confidential interviews
with Latinas working on
the companies selected,
we have learned much
about the dynamics of
corporate America. Many
of the companies are
headquartered in what
are not considered
“Hispanic states.” These
companies have
nevertheless managed to
provide a nurturing
environment where
Latinas can succeed.
Some companies have
managed to retain Latina
talent during a time of
serious economic
challenges and re-structuring.
In the months ahead we
will see even more
upheaval; we hope that
the LATINA Style
50 companies remain true
to their commitment to
the Latina community.
Our Company of the Year
is the
telecommunications giant
AT&T, Inc. They have
distinguished themselves
by creating a culture
where Latinas are
assuming increasingly
more responsible
positions. Their one
shortcoming was the lack
of a Latina serving in
their Board of Directors.
We hope this will be
corrected soon.
Congratulations AT&T,
Inc!
Our feature on mental
health in the Latina
community addresses an
issue that is seldom
brought to light in the
media. Many Latinas
struggle with the
consequences of going
untreated and the stigma
that is associated with
this devastating illness.
A fact that you must
remember is that many of
these conditions are
treatable if diagnosed.
On a separate note,
Senator Obama and McCain
have been making the
rounds of Hispanic
national conventions
relaying the message of
how important is the
Hispanic vote to them.
Also, lets not forget
that all members of
congress are up for
election. All the Latina
Members of the House of
Representatives are on
the ballot. Remember to
cast your vote. All in
all we hope that you’ve
had a great summer and
are ready to take the
kids back to school!
Robert E. Bard |
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[This article has been
edited for
www.latinastyle.com. For the full version,
check out the July/August issue of LATINA Style.]
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