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¡Punto Final!

   

 

Dwell On Your Passion, Music and Dance

Our lady of Guadalupe was petitioned to move the hearts of the judges that would select the 10 women to be awarded the Anna Maria Arias Business Fund Award last September. Of course I asked to be included, since I had a special need for the award.

Capital compliance (laws for those soliciting investments), and investor package design and criteria were at the top of the list for the advanced business education I lacked. I had already committed to a week-long training by experts in varying disciplines of business at CEO space held five times yearly in Los Angeles. Membership came with a serious price tag.

Being one of the 10 chosen for the award enabled me to attend several classes on capital compliance as well as branding, marketing, capital language, sequencing and many others. I learned how much I didn’t know. It is amazing how much knowledge I didn’t possess. In fact, as a lifetime member able to attend at reduced rates I committed a second CEO space experience in December of 2007 and will continue the training at regular intervals.

Eileen Torres is the president of Eileen Torres Production and a 2007 Anna Maria Arias Memorial Business Fund Award recipient.

For the last 10 years I have been in the dance and salsa music entertainment business. It has allowed me to make a living from my passion. Along the way I have worked with clients such as the Kennedy Center, Starbucks Coffee Company, National Geographic, the Smithsonian and many other very prestigious institutions, companies and agencies. I have gained notoriety as a salsa historian, dance instructor, promoter and events producer.

Although a one-woman show, disc jockeys, dancers, musicians and many others benefit from employment as independent contractors. They are hired for a variety of programs and events. Influence to work independently initiated from the founder of LATINA Style, Anna Maria Arias. She insisted on the work-from-home method, and as advertising director I was part of the team that launched LATINA Style.

The salsa business was chosen to fill a need in Washington, D.C. My knowledge on music and dance was more than others except for a few of the local musicians. A friend encouraged me to write about the artists and the dance, later on creating a Web site on the research and information gathered. I taught him how to dance, tutored him on the music, its history and its artists. He is now a great dancer and a knowledgeable DJ. We began promoting salsa nights and have been working closely for the last 10 years.

The business has changed as more people enter the salsa arena as instructors or promoters. The challenge has been to set oneself apart from the pack. Fortunately the best part of the business—public speaking to educate an audience on the fascinating history, development and evolution of the music—requires a breadth of knowledge that most care not to learn.

In addition, recognition ceremonies and accompanying dance shows have proved to be popular and highly anticipated. March 5, 2008 marked the 7th Annual Tribute to Women in Salsa. During this event, women were recognized for their contribution to the world of salsa. Immediately following the awards all female dance teams present new choreographies. “Tribute to Men in Salsa” and “Tribute to Salsa Choreographers” are also very popular. Overall, it has been gratifying to be recognized as an authority and person of influence in a male-dominated business.

 

[This article has been edited for www.latinastyle.com. For the full version, check out the July/August issue of LATINA Style.]

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