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LATINA Style
Business Series in
Sacramento
With enthusiasm and
motivation, hundreds
of Latinas gathered
at the Sheraton
Grand Hotel in
Sacramento, CA for
the 2007 LATINA
Style Business
Series on Friday,
August 10. CEO’s,
executives,
business-owners,
entrepreneurs, and
young rising Latinas
arrived to this
unique event to
learn the latest
information and
resources available
to develop their
business.
Attendees received
with eagerness the
first panel entitled
“Innovative
Resources for Access
to Capital.” The
panel was moderated
by Jeff Hendy,
SCORE, panelists
were Judith
Iglehart, vice
president of the
international
Keiretsu Forum, and
Jim O’Neal, district
director of the U.S.
Small Business
Administration.
During the second
panel, “Successful
Marketing Strategies
for You and Your
Business”
highlighted by
Rossana Drumond,
publisher of the
Alianza Metropolitan
News and Sylvia
Reyes, president of
Reyes & Associates
Consulting,
attendees were able
to learn about
various strategies
on developing their
business. They were
enlightened by their
experience and
advice.
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Theresa
Alvillar-Speake,
director
of the
Office
of
Minority
Economic
Impact
Policy,
U.S.
Department
of
Energy |
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Throughout the day,
Nancy Campbell,
client unit
executive at
Electronics &
Computer Integrators
Sectors, IBM Group
spoke during the
“Technology
Solutions for Small
Business Owners,”
panel.
Among the many
speakers through out
the day were Eric
Mandell, chief of
Communications &
Outreach Procurement
Division, California
Department to
General Services,
Christella Sanchez,
stakeholder liaison,
Internal Revenue
Services, Andrea
Rosa, principal, The
Rosa Group, Katrina
L. Salazar, CPA,
president of the
National Latina
Business Women
Association in
Sacramento, Carol
Ornelas, CEO of
Visionary Home
Builders, Eva
Garcia, president,
Garcia Realty, among
many others.
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Successful
Marketing
Strategies
for
You
and
Your
Business
panel:
Rossana
Drumond,
publisher
of
the
Alianza
Metropolitan
News
and
Sylvia
Reyes,
president
of
Reyes
&
Associates
Consulting |
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Attendees
at
the
booth/exhibit
area |
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Attendees
listened
carefully
to
panelist
during
workshop |
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Attendee
reads
the
magazine
during
break |
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Nicole
Chavez,
Reporter,
ABC
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Thanks to all our
Sacramento sponsors
and participants for
a successful and fun
event!
Sacramento Sponsors
American Airlines,
AARP Health Care
Options, U.S.
Department of
Commerce,
ExxonMobil, IBM
Corporation,
Principal Financial,
State Farm
Insurance, Sam’s
Club,
UnitedHealthcare,
and Wal-Mart.
Sacramento
Partners
Conexion, Sacramento
Hispanic Chamber of
Commerce, National
Latina Business
Woman Association
Sacramento, WIPP,
Alianza Metropolitan
News, Super Estrella
104.3, Tricolor
99.9, La Region,
Score, NECSBDC,
H.E.A.R, ALPFA and
the US Small
Business
Administration. |
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Award
recipients:
(left to
right)
Andrea Rosa,
president of
The Rosa Law
Group;
Griselda
Barajas,
president of
Griselda’s
Catering;
Eva Garcia,
president of
Garcia
Realty;
Sylvia E.
Reyes,
president of
Reyes &
Associates
Consulting,
and Diana
Borroel,
president
and CEO,
Sacramento
Hispanic
Chamber of
Commerce
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