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“Why Not? We can …and We
Will!”
Accepting and Making the
Most of Our Authentic
Selves at Work
Marie Quintana
Vice President,
Multicultural Sales
PepsiCo
I
was making a
presentation at a sales
meeting when it happened.
In fact, it came out
very naturally: “Por que
no? Nosotros podemos, y
nosotros lo haremos!”
“Why not? We can …and we
will!”
I
heard myself speaking my
“first” language to a
non-Hispanic audience,
something I had not done
before. Coming from Cuba
in the early ‘60s, I’d
use Spanish every day,
but only with my parents.
I grew up in a small
Louisiana town among few
Hispanics, and I learned
that to fit in, one
spoke English. The
lessons in assimilation
continued, from my early
years to when I
graduated from college,
got my first job, and
every job after that. My
career goal became
focused only on
producing results—the
ultimate way to
assimilate into
corporate America. At
that point, I was
unaware of inhabiting
two distinct worlds—my
Hispanic family life and
my assimilated business
life.
That is, until I began
working at PepsiCo. A
few years after joining,
I spoke at a Latino
Leadership Forum,
relating my story of
coming to America and
growing up as a “Cuban
Cajun” in a non-Hispanic
neighborhood. Afterward,
I heard from many who
had been there that my
story had hit a nerve. I
felt a sense of
community, connection
and tremendous support.
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Marie
Quintana is the
vice president
of PepsiCo
Ethnic Sales
Development. In
this capacity
she drives the
corporate
strategy for the
company’s
multicultural
markets and
develops
strategies to
increase
customer loyalty,
strengthen
community
partnerships
with customers,
and support
grassroots
initiatives.
Joining PepsiCo,
Inc. in 1998,
she has held
various
executive
positions
including vice
president of
Technology and
vice president
of IT
Capability. |
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A
few years later, I
helped establish what
became PepsiCo’s Women
of Color (WOC)
Multicultural Alliance,
which today serves as a
support system and
resource to attract,
develop and retain women
of color through
mentoring and by
sponsoring authentic
relationships between
managers and their
employees. Our steering
committee worked with a
consultant whose words
still resonate: “You
have to find your ‘spice.’”
Through this experience,
I realized the power of
tapping into your roots,
into your heritage, and
into what it means to be
a Latina in the
workplace.
Women of color—including
Latinas, African
Americans, Asians and
Native Americans—often
lose confidence as they
climb the corporate
ladder, because of
cultural differences and
the absence of a clear
career path. Most of us
never had a role model
who shared our heritage.
Having a role model is a
gift that can empower
Latinas and I’m proud
now to serve as a
mentor. Personally, I
have a deeper sense of
the sacrifice of those
who came before—and a
greater commitment to
opening the doors for
those who come after.
After leadership
positions in sales and
information technology
at Fortune 100 companies,
today I am in a role
that integrates my
diverse background with
my sales experience:
vice president of
multicultural sales.
What a vital opportunity
to use my heritage for a
bigger purpose—touching
the community and making
consumers’ lives fuller,
more enjoyable and more
convenient.
I’m grateful to PepsiCo
and its empowering
leaders with the vision,
strength and courage to
create an inclusive
environment. It’s a
culture that helps our
people feel at ease
bringing everything from
our cultural heritage to
our work experiences, to
focus on PepsiCo’s
challenges and
opportunities.
Finding the right
mentors and the right
employer to encourage
what is best and most
authentic in us is key.
Life can be a journey
where we come full
circle to find our
heritage—a gift to be
celebrated and shared. I
feel blessed to be
blazing a trail, to be
making it easier for
those who are entering
the workplace and
developing their careers
by using my unique
Latina experience as a
daughter, mother and
executive at PepsiCo. I
think of Latinas,
including my daughter,
who will follow in their
own careers, and say be
authentic, “Por que no?
Nosotros podemos, y
nosotros lo haremos!”
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[This article has been
edited for
www.latinastyle.com. For the full version,
check out the July/August issue of LATINA Style.]
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