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After a few quick checks of BlackBerrys and calls
back to the office, the attendees learned some of
corporate America’s most effective recruitment and
retention strategies in the conference’s second
panel presentation, “How the LATINA Style 50
Differentiate Themselves From the Rest: Recruitment,
Retention, and Promotion Programs That Work.” The
goal of this panel was for each panelist to
highlight and share programs that have worked for
their company or organization, and explain why they
were so effective. This panel was moderated by Patt
Cronin, vice president of business transformation
for global services at IBM, and featured Marina
Anderson, senior manager of consumer and market
knowledge at Procter & Gamble; Kathy Martinez,
executive director of World Institute on Disability;
Raphael Mirabal, deputy executive director of the
Bureau of Human Resources at the U.S. Department of
State; and Augustin Melendez, director and vice
president of human resources, global manufacturing
and logistics at Eastman Kodak Company. Each
panelist expounded upon where they recruit and what
strategies they have employed to attract talented
Latinas and diverse candidates. The panelists also
shared how they ensure each promising candidate is
granted an equal shot at employment within their
company, and how they effectively meet the needs of
their diverse employees once they have entered into
the company. Each participant also offered remarks
on how their company foments the advancement of
Latinas and ensures they are rewarded for their many
contributions to the success of the company.
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Conference
attendees representing Verizon and IBM. |
PacifiCare
Health Systems CEO Howard Phanstiel, Pamela
Stahl of United Health Care, U.S. Treasurer
Anna Escobedo Cabral, and PacifiCare Health
Systems representatives Andrea Dilweg, Russ
Bennett, and Jaime Gonzalez |
The third and final panel presentation marked a
first for both LATINA Style’s Best Practices
in Diversity Conference and diversity conferences
nationwide. Featuring remarks by the U.S. Census
Bureau’s Roberto Ramirez, branch chief of the
Ethnicity and Ancestry Statistics Branch, this
presentation was the first of its kind, offering a
detailed look into the demographics of the
professional Latina. The presentation touched on
population trends of Hispanic women over the past
decades, and projections for future generations. It
also provided a detailed look at the educational
levels and socioeconomic levels of Latinas
throughout the country. Following the Census
presentation, chief diversity officers of some of
the top 50 companies shared their reactions to the
numbers in the panel, “The Challenges and
Opportunities of the Changing Demographics: What the
Census Numbers Mean to Corporate America.” This
panel, moderated by Edie Fraser, president of
Diversity Best Practices and the Business Women’s
Network, included Bob Reed, vice president of
diversity and inclusion at Cingular Wireless; Peter
Strebel, president of Wyndham Worldwide; Rosie Saez,
senior vice president and director of Diversity
Integration Practices at Wachovia; and Russ Bennett,
vice president of Latino Health Solutions at
PacifiCare Health Systems. Panelists shared their
thoughts on how their companies have responded to
the data, as it related to workforce and market
opportunities. The focus of the panel then shifted
to discuss how each company holds its leaders
accountable as candidates for employment are
reviewed.
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|
Patt Cronin,
vice president of global services business
transformation at IBM |
Roberto
Ramirez, branch chief of the Ethnicity and
Ancestry Statistics Branch of the U.S.
Census Bureau |
Rosie Saez,
director of diversity integration practices
at Wachovia Corporation |
The conclusion of the third panel marked the end of
the Best Practices in Diversity Conference, and the
commencement of the Awards Ceremony and luncheon.
The awards ceremony featured honored guest speaker
Alvaro G. de Molina, chief financial officer of the
2005 Company of the Year, Bank of America, and host
keynote speaker, the Honorable Elaine L. Chao.
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Peter Strebel,
president of Wyndham |
Russ Bennett,
vice president of Latino Health Solutions at
PacifiCare Health Systems |
Anna Escobedo
Cabral, U.S. Treasurer |
The award ceremony’s first speaker was Maria Alonso,
Bank of America’s market development manager for
Miami-Dade and Monroe counties, who introduced de
Molina. “I am deeply involved with the bank’s
Hispanic and Latina initiatives,” said Alonso.
“Daily I see firsthand how Bank of America continues
to make a positive difference in the Hispanic
communities we serve in Florida and across our
franchise as well as with associates, customers and
clients. As a Latina myself, I am proud of Bank of
America’s recognition by LATINA Style, and I
know Al de Molina joins me in that sentiment.”
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Bob Reed of
Cingular, Edie Fraser of Business Women’s
Network, Peter Strebel of Wyndham, Roberto
Ramirez of the U.S. Census Bureau, Rosie
Saez of Wachovia Corporation, and Russ
Bennett of PacifiCare Health Systems |
Alvaro G. de
Molina and Maria Alonso of Bank of America
with U.S. Secretary of Labor Elaine Chao |
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