|
LATINA
Style partners with U.S. Bank to send more Hispanics
to college
When colleges and universities in the United States
opened their doors this year, an increasing number
of the students who walked through them were of
Hispanic descent. More importantly, when students
turn their tassels this spring upon earning
undergraduate and graduate degrees, a greater
percentage of them will be Hispanic. |
 |
|
According to a report from HispanTelligence out
of Santa Barbara, Calif., the number of
bachelor’s degrees awarded to Hispanics tripled
from approximately 26,000 in 1985 to nearly
78,000 in 2001. They go on to say that of the
1.24 million bachelor’s degrees conferred in the
academic year 2000-01, 77,745 went to Hispanics. |
|
The trend is impressive however the statistics
continue to trail those of non-Hispanics. The Census
reported that 30 percent of non-Hispanic whites and
17.4 percent of African Americans completed college,
compared with only 11.8 percent of Hispanics. That
is why LATINA Style Magazine and U.S. Bank
have partnered in a new venture that supports
Hispanic students by giving them a boost where they
need it most – in their pocketbooks.
The LATINA Style Visa® Platinum card,
introduced in September 2005, generates money for
scholarships every time that card is used. The
scholarships will be awarded for the first time in
May 2006, and the number and total amount will be
based on the pool that is available. The more the
cards are used, the more scholarships will be
awarded annually.
The card is available to everyone, yet targets women,
who by most industry estimates comprise one of the
most powerful spending categories in the nation.
Women use their credit cards to make an average of
eight or nine purchases monthly, according to
Mediamark Research, Inc.
Latinas also comprise one of the fastest growing
segments of the working sector with seven million
Latina women in the United States workforce. Latina
owned businesses number nearly 600,000, employing
more than 350,000 people with revenues exceeding $50
billion.
By harnessing the spending power of this population,
combined with the deep seeded desire to see the next
generation learn, achieve and succeed, we believe
the LATINA Style card will bring tremendous
new opportunities for students entering college or
returning to college to further their education.
The card is equally rewarding in the short-term as
it is in the long-term through the investment in
scholarships. Cardholders are also rewarded for
every purchase and may choose their reward category
– be it travel, merchandise or other rewards –
accumulative with every $1 spent using the card. The
card has no annual fee and offers a low introductory
interest rate on purchases and balance transfers for
six months, with certain conditions and exclusions.
U.S. Bank has long been a financial institution that
seeks to serve the Hispanic consumer and business
with products and services specifically designed to
meet the distinctive characteristics of the Hispanic
market. This partnership furthers that commitment
and solidifies U.S. Bank’s standing as a bank of
chose for the Hispanic customer.
We hope to continue that tradition as more people
make the LATINA Style Visa card their card of
choice, thereby supporting our collective investment
in our future through the education of our youth.
For an application and more information on the new
LATINA Style credit card, go to
www.latinastyle.com or call 1-800-853-5576 x8577.
U.S. Bank National Association ND is creditor and
issuer of the LATINA Style Visa Platinum and
College Rewards card.
|
