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In the News |
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This spring,
former Gillette executive Eileen
I. Ruiz joined LaVERDAD
Marketing and Media as its new
Hispanic marketing director. Her
new duties include assisting the
company’s Fortune 500 clients
with their Hispanic marketing
efforts. “This was an
opportunity for us to add a true
professional who [possesses] a
great deal of global marketing
expertise,” said Mike Robinson,
president and CEO of LaVERDAD.
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In September,
Nielsen Media Research announced
that Monica Gil would be joining
the company as vice president of
communications and community
relations. She comes to Nielsen
after working as a top advisor—and
the top Latina advisor—to newly
elected Latino Mayor Antonio
Villaraigosa during his six-year
campaign, and as director of
public affairs and community
relations at Telemundo.
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Rebeca
Barrera
On Sept. 27, at the Reading Is
Fundamental (RIF) Gift of Reading
Awards Gala in Washington, D.C.,
Rebeca Barrera was honored for her
dedication to increasing Latino
children’s literacy with a Gift of
Reading Award.
Barrera is the former president of
the National Latino Children’s
Institute, which she founded in 1994
to help promote principles for the
full development of young Latinos,
with an emphasis on early childhood
development and literacy training.
Barrera currently serves as the
director of the Gateway to College
Program at Palo Alto College in San
Antonio.
RIF serves over 5 million children a
year, many of whom are Hispanic,
providing free books and activities
with the goal of getting children
excited about reading. |
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Sylvia
Acevedo
In April, the Aguila Awards
Foundation, which creates awareness
and provides
visibility for positive Hispanic
role models in Texas, presented its
2005 Aguila Award winners at its
annual dinner and gala in Austin,
Texas. Winners included, in the
business category, Sylvia Acevedo
and her business, CommuniCard.
Acevedo, is the founder, president
and CEO of CommuniCard, which offers
bilingual, easy-to-read step-by-step
guides for construction, lawn-care
and housekeeping tasks. CommuniCards
function without the use of
translators or reference books, thus
breaking down the Spanish-English
language barrier. Recently, Acevedo
developed CommuniCards to be
used by police departments during
traffic stops. Acevedo, who grew up
a first-generation American in a
Spanish-speaking home, is a
bilingual industrial engineer. |
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Líderes de
Hoy
In August, 10 Latino high-school
students were honored by the
National Council of La Raza and
Allstate Insurance as “Lideres de
Hoy” in a national essay contest.
The winners included three young
Latinas: Janet Del Real, Shannon
Marrero and Magdalena Rodriguez.
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Watsonville High School
sophomore Rodriguez is co-chair
of the Watsonville Brown Beret,
working to improve school
conditions and end gang and
domestic violence. Rodriguez has
helped organized such events as
the Peace Vigial, Watsonville’s
annual Peace and Unity March,
and a Youth and Power conference
that brought 400 youth together
to encourage civic activism and
the pursuit of high education.
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Marrero, a senior at Eastside
High School in Gainesville, Fla.,
is National Honor Society vice
president and student-government
president, and she has worked to
develop a reading-mentoring
program for elementary-school
children. She is also a founder
of Teens United for World
Citizenship, which promotes
peace and acceptance of global
diversity.
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Del Real, the youngest of five
children, is a senior at Peter
Johansen High School in Modesto,
Calif. She is her high school’s
student-body president and was
recently listed in Who’s Who
Among American High School
Students. She is a founding
member and officer for the
American Cancer Society’s Youth
Leadership council, and she
spent the past summer on a
missionary trip to Honduras
building an orphanage.
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Magdalena Rodriguez with Marco Davis |
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Shannon Marrero with Marco Davis and
Giovanni Ramirez |
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Janet
Del Real with Congresswoman Grace
Napolitano |
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[This
article has been edited for
www.latinastyle.com.
For the full version, check out the
September/October
issue
of LATINA Style.]
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