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The
quest to find eternal career bliss may sometimes
seem like a hopeless journey. As we ponder
whether or not the grass is truly greener at
another company, maybe it’s time to take action
and find out. But where to begin? In addition to
completing the elemental steps, such as updating
your résumé, you must decide what your ideal job
really is. Needless to say, with such an
overwhelming number of career possibilities, it
can be a difficult decision.
In today’s job market, the competition is
fierce, which can be wearisome for many
professional Latinas. Finding a position in a
specific area of expertise at a company can seem
impossible. For this reason, LATINA Style
offers resources to assist Latinas in finding
the right position at the right company.
Through the LATINA Style 50 special
report and related articles, professional
Latinas can obtain information on the 50
companies selected as the top companies for
Latinas to work for in the United
States—information, for example, on the number
of Latina executives at those companies and on
their mentoring and benefits programs. We
proudly continue in this vein by bringing you
information on the recruiting trends and
strategies utilized by the top 50 companies.
To ensure that productive and innovative Latinas
are employed, each year the top 50 companies
spend hundreds of millions of dollars in
recruiting campaigns and in ongoing research to
develop new recruiting strategies.
Furthermore, many of the selected companies are
exploring new recruiting tactics on college
campuses and at college events. This technique
is largely successful and considered most
effective when targeting specific job
categories. The “Recruitment Locations” chart
shown below indicates the number of top 50
companies that recruit on college campuses; at
college career fairs, conferences, and
workshops; and in other such arenas. As noted,
the vast majority of the selected companies
prefer to make on-site college visits rather
than to rely simply on printed materials, such
as recruitment brochures and diversity reports.
In addition, many of the top 50 companies
showcase their commitment to hiring professional
Latinas by advertising available positions in
various Hispanic media outlets. As the below
“Recruitment Through Hispanic Media” chart
indicates, a significant number of companies
place recruiting ads in Hispanic publications,
as well as on Hispanic radio and television
stations and websites. The utilization of
Hispanic media resources demonstrates that many
of the companies are well aware of the sense of
community of professional Latinas and displays
the companies’ devotion to promoting career and
personal growth.
Many of the top 50 companies are researching
new, innovative methods to recruit professional
Latinas. One new trend is to seek the support of
a corporate-management firm or recruiting
agency. It’s no surprise that this industry is
quickly expanding. Corporations rely on this
type of agency to assist in attracting qualified
candidates. The duties many of these agencies
perform include obtaining background information
on and interviewing applicants to client
corporations and then providing them with
recommendations. By using this system, the
client companies are able to efficiently and
effectively select the best candidate for an
available position.
Another innovative trend emerging from
corporations is the direct online career links
many are posting on their company websites.
In-depth descriptions of available positions
detail the responsibilities and requirements
that companies are searching for in potential
employees. Companies have the ability to quickly
receive and review applications to determine
which candidates would be the best fit.
A renowned recruiting method, and one that
symbolizes the technology age, is searching for
candidates using online career sites, such as
Careerbuilder.com or Monster.com. These sights
are used by numerous national and international
corporations, small businesses, and, of course,
all of the top 50 companies. Literally hundreds
of résumés are at the companies’ disposal.
With a multitude of resources available and with
the competitive nature of today’s job market,
many companies are constantly searching for that
untapped source. Isn’t it about time these
companies found you!
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