The women were welcomed by two very successful Latinas from Univisión: news anchor Nancy Leal and weather anchor Virginia Garcia. LATINA Style President Robert Bard delivered introductory remarks. "Living in a Latina world is an incredible experience, you can’t help to be inspired by the incredible accomplishments Latinas are achieving all over the country" he said.

The morning’s seminars focused on some of the major issues faced by business owners. The session, titled “Corporate Procurement,” featured Patricia Barela Rivera, district director of the U.S. Small Business Administration. Rivera informed the women of the SBA Matchmaking Program, designed to help small-business owners grow their businesses by obtaining more contracts from government and industry representatives.

The next session, “Access to Capital,” focused on educating women on obtaining financial support in their businesses in a panel moderated by Alice Perez, Hispanic market manager and VP with US Bank. Panelists included: Ceyl Prinster, executive director of the Colorado Enterprise Fund; Agnes Carroll, president of Cultura Business Communications; and Roxanne Sanchez, business development officer of the SBA Division of US Bank. All the panelists agreed with Carroll when she said, "Put it in writing—having a business plan is the first step to materializing your dream." According to the panel, a “marketable plan” is a huge step in selling your idea to a bank when requesting a business loan.

Next was a session titled “Taking Control: A Session for Latina Professionals and Entrepreneurs,” presented by Lillian Cosio, an agent with New York Life. Cosio encouraged attendees to think about their financial situations and the importance of cash management, risk management, and investment planning. It quickly became clear that how one manages her financial life will greatly impact her success.

In “Marketing Your Brand,” a session sponsored by Wal-Mart, Toti Cadavid, CEO of Xcelente Marketing & Design, discussed the need for entrepreneurs to market their businesses in order to generate customers.

The final session for the morning was titled “Technology for Microsoft Office.” Emily Porter, an instructor with New Horizon, shared a few useful tricks of the trade for business owners when using Microsoft Office.

As if the day hadn't been sweet enough already, it concluded with a delightful fruit-tart dessert buffet and a raffle for prizes from the event’s sponsors.

New York Life was the host sponsor of the event. Other sponsors included Wal-Mart, PacifiCare, US Bank, American Airlines, and the Principal Financial Group. Product sponsors included Colgate-Palmolive and Mary Kay. Supporting government agencies included the U.S. Small Business Administration and Department of Energy. Partner organizations included The U.S. Hispanic Chamber of Commerce, the Denver Hispanic Chamber of Commerce, LARASA, the Colorado Association of Hispanic Real Estate Professionals, ihispano.com, and the new Latina Chamber of Commerce.

Business Series attendees Latina Entrepreneur Panel Lillian Cosio, New York Life