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The numbers are sobering. We are making
progress, but we still have a long way to go. So
what are the main reasons behind a Latina’s
selection of a company to work for? Amazingly,
money is not her top consideration — in fact,
it’s fifth on her list. More important are
factors that affect her personal development.
Mentoring opportunities stand at the top of the
list, followed by the type of inclusive
environment the company provides — specifically,
is there a Hispanic employee organization? Is
the Hispanic organization sponsored by a senior
company official? Are there Latinas or Latinos
in prominent positions in the company? What kind
of image does the company have in the Hispanic
community? Are there educational opportunities
available? Other issues important to Latinas
have to do with maternity benefits, healthcare
benefits and alternative work policies such as
flextime and telecommuting.
Latinas with bilingual skills have a definite
advantage as the customer base and the marketing
environment make it essential that companies
have bilingual staff on board.
Every year, we survey our readers to ascertain
what factors in to their choice of an employer.
We encourage you to email us your thoughts at
info@latinastyle.com
For the second year in a row FOLIOfn put
together a “Ready-to-Go” folio on the
performance of the LATINA Style 50
companies against the stock market, LS50 stocks
outperformed the market by a significant margin.
Proof that diversity works? We think so.
For more information on
the LATINA Style 50 or to access an
application survey for the 2005 LATINA Style
50 awards, visit
http://www.latinastyle.com/latina50.html
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