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Mentoring in
Corporate America
Of the
2004 LATINA Style 50 — an annual survey
of the top 50 companies for Latinas to work for
in the United States — several companies stand
out for their commitment to employee career
development via mentoring programs. This
commitment is manifested in several ways —
through internal programs, partnerships with
national mentoring firms, and executive
officials who oversee the programs’ agenda and
initiatives. |
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Of the over 300 women who participate in one of
General Mills’ mentoring programs, 10 percent
are Hispanic. General Mills encourages all new
employees to participate in its Corporate
Diversity Mentoring Program, and mid- to
upper-level management in its Co-Mentoring
Program.
At Federated Department Stores, Inc., a solid 43
percent of minority employees that take
advantage of the company’s mentoring programs
are Hispanic. The company has established
mentoring circles, which consist of three
mentors, a Human Resources Facilitator and up to
10 mentees, to guide selected employees through
their careers. “This opportunity is very
rewarding,” says Marlene Montoya, a regional
logistics manager of operations for Macy’s who
is a mentor in a FDS mentoring circle, “Watching
various mentees go on to succeed gives me more
drive to succeed in my own capacity.”
Verizon Communications, Inc. also utilizes
mentoring circles in addition to one-on-one
mentoring and shadowing, which permits mid-level
mentees to observe multiple senior officials.
Maria Cruz, an executive director for corporate
sourcing at Verizon, is one of 719 mentors that
lead 1,845 mentees. She sees Verizon’s
dedication to mentoring as “one way of ensuring
that employees make the most of their potential
and contribute to the success of the company.”
IBM Corporation’s “La Red” is a specially
designed mentoring program that caters to the
company’s Hispanic women employees. More than
1,000 Latinas at IBM globally are involved with
the programs, which is divided into three
specialized groups for all career levels. One of
IBM’s most influential Latinas, Miriam Briggs,
vice president of marketing and strategic growth
initiatives, states that the company is “moving
beyond traditional mentoring to experiment with
alternative approaches.”
Other companies have decided to use a more
conventional one-on-one format for mentoring.
The Hispanic Associates Network (HAN) mentoring
program at Sears, Roebuck & Co., Inc. is a prime
example of the company’s efforts to strengthen
its Hispanic workforce. Members of the network
are paired with senior executive mentors for the
purpose of development in a specific area. Since
joining the company in 2001, Sandra Diaz has
been promoted from manager to director of
multicultural marketing. According to Diaz, the
one-on-one mentoring networks at Sears “serve as
business advisors to the company and provide a
great opportunity to build relationships and
connect with fellow employees.”
Following another growing trend, many big
businesses are partnering with external firms
that specialize in mentorship strategies and
initiatives, like WOMEN Unlimited, Inc. and
MENTTIUM Corporation. Constantly developing new
methods of integrating various areas of business
with mentorship, these organizations have
provided the footprints for pioneering workplace
communication and interface. After noticing that
very few women were succeeding despite the
increase of their presence in the business
industry, Jean Otte, founder and CEO of WOMEN
Unlimited, decided to create a program through
which women could come together and discuss
their career goals. To date, more than 4000
women have gone through the programs, which are
designed to provide mentoring and networking
opportunities for women who would not otherwise
have such opportunities.
Rosina Racioppi, the president and COO of WOMEN
Unlimited Inc., has been with the company for
eight out of the 10 years it has been in
existence. The goal of WOMEN Unlimited is “to
make the program as diverse as possible” says
Racioppi. The company asks global corporations
to select prominent women to participate in each
of the three programs — TEAM, for newly hired
women employees; LEAD, for mid level women
employees; and FEW, for executive or senior
women officials. After completing initial
mentoring sessions, the women return to the
companies with an enhanced talent for
contributing to the company.
The basic principle of mentorship is that one’s
accomplishments and failures are life lessons
for others. Though mentorship by definition
involves interaction with another person or
group, companies directly associate mentoring
with individual performance and experience. The
principles and ideals of mentoring programs are
similar, but the success of programs depends on
the individual’s desire to thrive in the
workplace.
The high participation level in corporate
mentoring programs is proof enough that
employees appreciate the programs, as they
experience job promotions, skill and knowledge
acquisition, and individual goal
accomplishments. Consider the experiences of
successful Hispanic women working in corporate
America and heed their advice.
Says Briggs, “Whether it’s by providing guidance
to those new executives coming in or assisting
an experienced executive [in making] a career
changing decision, it is extremely important for
Latinas and women of all cultures to stand
together and encourage each other. By
communicating … we help each other get through
major obstacles so that we can all look back one
day and see the strides we’ve accomplished
together to provide a better working
environment.”
more about the LS50 > |