|
These Latinas are in good company,
too. According to New York-based
research group Catalyst, companies
with a higher number of women in
senior management positions do
better financially than companies
with fewer women at the top.
Maria Gutierrez has firsthand
experience in a solid Fortune 100
environment. As associate general
counsel for New York Life, she works
for the largest mutual life
insurance company in the United
States.
“When I interviewed for the
position, I was very impressed by
the people I met, particularly women
in senior management positions,” she
says. “It was clear to me that this
was a company where women could rise
— and in fact had risen — within the
corporate ranks.”
Gutierrez is certainly one of those
risers. She got her start at an
established law firm in Chicago,
where some of her pro-bono work
included providing legal advocacy
for immigrant women from Mexico and
Central America. She eventually
became a partner and parlayed that
experience into a position with New
York Life in 2001. A year later she
was promoted to her current
position, and her responsibilities
were expanded to include corporate
governance matters.
|
A truly global exec, her personal
background has helped her in her
professional life. “My dual language
and cultural skills have helped me
throughout my career,” she says. “I
have worked on many transactions and
projects in Latin America where my
abilities to communicate in Spanish
and bridge cultural gaps have been
valuable assets.”
Gutierrez’s career has taken her
well beyond standard cultural gaps.
“My bicultural background has also
given me a certain confidence and
sensitivity in working with people
from the various other countries
where New York Life has operations,”
she says. |
|
 |
|
Beatriz Perez
Vice President, Sports &
Entertainment Marketing
The Coca-Cola Company |
|
That has definitely been the case
over the last 15 months, as she has
spent the bulk of her time in Delhi,
India designing and launching
insurance products – including one
aimed primarily at providing
insurance benefits to poor women
working as handicraft street vendors
and in other informal sectors of the
economy. Her next rotation within
New York Life will be in its
international subsidiary, where
she’ll be responsible for all legal
and compliance matters in the Asia
region.
Cultural nuances are right up Alma
Bańuelos’ alley, too. Vice president
and regional trust manager for Wells
Fargo’s Private Client Services,
she’s proof positive that
well-rounded women make well-rounded
execs. “As women, we have a tendency
to nurture all relationships,” she
says. “Given the career I chose in
trust and estate planning, which
deals with family succession, family
dynamics and family discord, it was
a natural fit. Not to mention that
growing up with two brothers gave me
the added skill of mediator and
referee.”
Bańuelos’ draws on her Latino
heritage, too, in her work. “Being a
Latina who was raised in the culture
enables me to assist our Latino
clients structure and plan this in
line with those nuances.” she says.
“This becomes ever important as we
see the Latino population increase
its wealth and increase its
influence in the U.S. economy.”
Kristine Gagliardi is another Latina
with a lot of responsibilities on
her plate. As general manager of the
San Francisco Marriott hotel, she’s
currently the only woman at Marriott
International managing a 1500-room
property. That means she’s
responsible for everything from the
strategic and daily management of
the hotel to generating revenue,
carrying out hotel and corporate
policy and juggling community
affairs with associate and
management relations.
 |
|
Alma Bańuelos
Vice President and Regional Trust
Manager, Private Client Services
Wells Fargo |
|
Prior to her position as general
manager, Gagliardi was the hotel
manager in charge of running the
$125 million hotel with a staff of
over 1,300 associates. Her
experience helped propel her to be
named one of the 100 Most
Influential Women in the Bay Area
for two consecutive years by the San
Francisco Business Times, and is a
good indication of her involvement
in the world outside her office.
The Los Angeles native still finds
time to mentor associates and
participate in the greater San
Francisco community, serving as a
board member for the San Francisco
Convention & Visitor’s Bureau, San
Francisco Chamber of Commerce, Yerba
Buena Alliance, Yerba Buena Arts &
Events and the San Francisco Hotel
Council.
Such personal dedication is
extraordinary but somewhat par for
the course for a number of female
executives. Magda Yrizarry, vice
president of workplace culture,
diversity and compliance at Verizon,
is equally active inside and outside
the office.
“For me as a Latina, I believe I
bring to Verizon a strong sense of
community, of understanding
individuality,” she says. |
That’s because Yrizarry isn’t just
responsible for wrangling the
communication giant’s human resource
issues as they relate to diversity
and ethics —she’s also a vibrant
member of the world at large.
A few positions prior to her current
assignment, Yrizarry worked for
Verizon’s philanthropic arm. She was
responsible for managing the
organization’s $75 million budget
and overseeing a portfolio that
included economic development
projects, diversity initiatives and
scholarship programs. A founding
member of 100 Hispanic Women,
Yrizarry is currently chairperson of
ASPIRA of New York and Executive
Board member of the ASPIRA
Association. ASPIRA is the only
national nonprofit organization
dedicated solely to the education
and leadership development of Puerto
Rican and other Latino youth, and
it’s fitting that Yrizarry should
dedicate so much of her time there —
after all, the group takes its name
from the Spanish verb “aspire.”
As Yrizarry says, “Having that
opportunity to serve the community
is the greatest measure of success.”
Beatriz Perez, vice president of
sports and entertainment marketing
for the North American Division of
The Coca-Cola Company, is another
Latina with one foot in the
philanthropic world and another in
the corporate one. The University of
Maryland graduate sits on a number
of boards, including those of the
Girls Outdoor Adventure for
Leadership organization, the Victory
Junction Gang Camps founded by Kyle
and Pattie Petty, and the Camp
Coca-Cola Board of Trustees. That’s
in addition to her impressive job
duties at the world’s largest soft
drink company.
Perez oversees and develops national
sports and entertainment
partnerships with CAA, Premiere
Entertainment, NASCAR, NHRA, NCAA,
NHL and the NBA. As if dealing with
a half-dozen different sports and
media outlets wasn’t enough, she
also works with athletes LeBron
James and Lance Armstrong, and
handles Coca-Cola’s partnerships in
film, music, TV, product placement
and sports. Her reputation as an
influential corporate force is
legendary, leading to her having
been named one of Sports Business
Journal’s “40 Under 40” for three
years in a row.
|
Even Latinas at the top of their
game have to get their start
somewhere, and according to Catalyst
quite a few corporate women get
their start on the operations side
of the biz. Spirit Cruises
Administrative Manager Nilda Bracero
kicked off her career from the
ground up. “Growing up in Hoboken,
New Jersey, I spent a lot of summers
playing softball and watching my
brothers play baseball at the Little
League field,” she says. “This field
sits in a great park overlooking the
New York skyline. That’s where I
would see these beautiful Spirit
boats sail across the harbor every
day, and I always told myself how
cool it would be to work for that
company located right in my own
backyard. So I called Spirit Cruises
and set up an interview.” |
|
 |
|
Magda Yrizarry
Vice President, Workplace Culture,
Diversity and Compliance
Verizon |
|
Spirit’s parent company Sodexho is
North America’s leading food and
facilities management services
provider, and its outsourcing
solutions are almost as varied as
Bracero’s own duties. Originally
hired more than a decade ago as an
hourly front line employee in the
data entry department, she now
oversees two departments and juggles
an impressive number of duties. Her
responsibilities include accounting
and finance, payroll,
administration, office management,
information technology, marketing,
advertising, customer service and
recruitment for a burgeoning company
dedicated to developing several
different brands of cruises
throughout the Eastern seaboard.
|
 |
|
Maria Gutierrez
Associate General Counsel
New York Life |
|
|
 |
|
Kristine Gagliardi
General Manager, San Francisco
Marriott International |
|
Bracero gauges how far she has come
in a telling way. “Like the
old-school Latina in me,” she says,
“I measure success by going to my
parents and reporting to them how I
did at work. I know I have done well
when my parents say, ‘Pues, mija,
eso es lo que tienes que hacer
siempre’ [Well, honey, that’s how
you always have to do things]. In
other words, they would expect
nothing less.”
Nothing more and nothing less than a
great success, each one of these
women is brilliant in her own way.
Whether through hard work, sheer
dedication, community involvement or
some measure of the three, they have
proven themselves again and again as
true corporate stars.
|