An Emerging Technology Star

Lina Ramos-Holm represents a unique kind of executive in the technology sector. Her role is to step into an early stage company and work side by side with the founders to bring a product to market or leverage the product to other companies interested in partnerships. It requires intense, short-term strategic development of companies geared toward producing immediate results that will generate revenue with new clients or investors. Based in San Diego, Calif., Emerging Growth Enterprises consists of four partners working as an executive/entrepreneurial team that supports the strategic planning, implementation and financing of early growth stage companies. Ramos-Holm is currently focused on companies that can support the increasing technology needs of the Department of Defense and the Department of Homeland Security.

A native of northern California, Ramos-Holm is one of 10 children, all raised with key values that still have meant a great deal to her career. “We were raised to believe that education, family and faith are central to a good life,” she says. “If you could master these three values, then you could be a person that could contribute back to your community.”

Lina Ramos-Holm
President, Emerging Growth Enterprise, LLC

 

 

Ramos-Holm started her company in 2000 and has already leveraged her experience with five early stage companies — all technology companies that required her management and marketing savvy. “My colleagues consider me a verb, and they often think of what I do as is having been ‘Lina-ed’” she says.

Her energy and focus are obvious. A graduate of Stanford School of Business’s MBA program in 1992, Ramos-Holm has already held senior positions in Fortune 500 companies like Monsanto and Procter and Gamble. At a young age, Ramos-Holm was sent to Spain to run a Nutrition and Consumer Division for Monsanto’s Life Sciences Business Team building a market for bio-engineered functional foods. “I was young, energetic, and I didn’t know what I didn’t know. But I had confidence and belief that I could do anything I wanted because I came in the door with fundamental competencies gained through my education,” Ramos-Holm says. “On the one hand there is what the outside world expected of me, and then there’s what I expected of myself. Everyone in my family went to college and graduate school, and so my internal voice said I was equal to everyone around me. I think that gave me an advantage.”

It also helps that Ramos-Holm entered the technology field just as the boom was beginning and that she was at the center of it at Stanford. Ramos-Holm recalls a specific event that resonates even today, when Steve Jobs, the CEO of Apple and Pixar, addressed her and her Stanford classmates and participated in an entrepreneurial scavenger hunt. “During his speech he reminded all of us in the program that we would become people who create value for companies in unique, disruptive ways. This really shaped my appreciation for technology as a driving force for any company, and I still think of how much his words ring true,” says Ramos-Holm. “Look at Amazon and [how] the way we buy books will never be the same again, or look at Yahoo and how different advertising is today. The people who developed these companies are creating new value, not just putting a new name on an old product.”

For young Latinas seeking careers in technology, Ramos-Holm suggests success in the industry is grounded in two things: “First, you have to work hard, and second, you have to be bold and take risks.”

She sees Latinas as especially capable of handling the demands of technology careers. “We work in a zone that allows 150% output. Culturally we know how to give just as much energy to our work as we do to the wellness of our family. It may be exhausting, but it is also empowering because that which does not hurt us enables us to be strong. We are performing at very high levels, and our ethics tell us to perform extremely well. This is exactly what companies today need.”
 

by Maria Hernandez

[This article has been edited for www.latinastyle.com. For the full version, check out the September/October issue of LATINA Style.]

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